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Jan302013

Our Leader

Eva Keiser, Principal

Eva Keiser has a proven track record of success and expertise in marketing communications and media relations. With a deep understanding of the media, Eva has the uncommon ability to uncover stories within an organization that resonate with the media, and move readers to action.

Instilled with an inquisitive spirit nurtured as a journalist earlier in her career, Eva’s expertise is working with emerging and midsize B2B and B2C companies to use communications strategies as both a marketing and management function. With a defined perspective and determined approach, Eva has provided counsel to a diverse mix of clients including General Motors, Ergotron, Hearing Components, Supervalu, Cold Spring Granite, Premier Mounts, Johnson Controls, Rockwell Automation and Oshkosh Trucks.

Prior to forming the plural i, Eva was a Senior Vice President at Risdall McKinney Public Relations. During her four years at Risdall McKinney, Eva provided strategic counsel to internal and external clients, developed and managed integrated marketing campaigns for a variety of clients.

Eva developed her public relations experience during more than a decade of service at Padilla Speer Beardsley where she held positions of increasing responsibility, and maintained a wide spectrum of clients. Earlier in her career, Eva gained a wealth of tactical and strategic communication experience through working on state and local political campaigns, with grassroots organizations, and at various print and broadcast media outlets. 

An accredited member of PRSA, Eva shares her passion for the public relations as an adjunct professor in the Journalism School at the University of Minnesota-Twin Cities.

She also currently serves on the Board of Directors for the Minnesota chapter of PRSA. In 2008, she was instrumental in creating the Minnesota chapter of the Business Marketing Association (BMA) and served on its Board until 2013 as Vice President of Communication.

She holds a bachelor’s degree in journalism from the Southern Illinois University and a master’s degree in mass communication from the University of North Dakota.