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Tuesday
Jan292013

plural i Principal joins Minnesota PRSA 2013 Board of Directors

The Minnesota chapter of the Public Relations Society of America (PRSA) has announced Eva Keiser, principal of the plural i, has joined its 2013 Board of Directors for a two-year term. In her role as a director, Keiser will serve as the board liaison with the chapter’s Career Center and Accreditation committees. 

Comprised of more than 350 professionals from agency, corporate, non-profit, government and freelance sectors, Minnesota PRSA is the ninth largest chapter of PRSA, the world's leading organization for public relations professionals. 

“The public relations profession is going through a dramatic period of change,” said Eva Keiser, principal of the plural i. “The silos confining public relations to sending out press releases are gone; today our profession has become an integral part of corporate and marketing communications. By serving on the Minnesota PRSA board, my goal is to help build recognition for the strategic role public relations can play in generating growth for an organization and support the career growth of the individual professional.”

Active in the Minnesota PRSA since 1996, Keiser has chaired the Membership, Member

Communications and Public Relations committees and served as editor for the chapter’s monthly print newsletter for five years. As chair of the Member Communications committee, she refined the chapter’s integrated communication strategy and introduced the PRSA Link e-newsletter. 

At the national level, she has served as a senior judge for PRSA’s silver and bronze anvils since 2004 and has provided time to both the Accreditation committee and Counselor’s Academy professional section.

Believing in the importance of developing the public relations profession, she also shares her expertise as an adjunct professor in the Journalism School at the University of Minnesota-Twin Cities.

An accredited member of PRSA since 2001, Keiser holds a bachelor’s degree in journalism from the Southern Illinois University and a master’s degree in mass communication from the University of North Dakota.

About the plural i

Using a defined perspective and determined approach, the plural i provides counsel and communication services to a diverse mix of clients and industries. Established in 2011 by Eva Keiser, APR, the plural i is an integrated communications agency specializing in public relations, media relations, social media, content development, marketing communication and brand communication. Ideal for emerging and mid-size organizations, the agency utilizes the full spectrum of traditional and digital communication tools to deliver communication that connects individuals and brands to build relationships and drive results that matter. 

About Minnesota PRSA 

Chartered in 1949, Minnesota PRSA is the ninth largest chapter of the Public Relations Society of America (PRSA), the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 112 chapters nationwide, including 14 Professional Interest Sections that focus on specific industries and practice areas. Minnesota PRSA is comprised of more than 350 professionals from agency, corporate, non-profit, government and freelance sectors. (http://www.mnprsa.com/)

Monday
Jan282013

The plural i Hires Jones as Account Coordinator

Inaugural hire supports client and agency growth

The plural i (sm), an independent communication consultancy focused on public relations and business-to-business marketing communication, has hired Bianca Jones as an Account Coordinator.

“As the consultancy grew, it was time to expand our staff resources,” said Eva Keiser, principal, the plural i. “Bianca’s entrepreneurial spirit and journalistic insight make her well-suited for the agency’s culture and client dynamics.”

In her role at the agency, Jones will provide administrative, marketing, writing and media relations support for the agency’s accounts. A senior at the University of St. Thomas, Jones is currently pursuing her B.A. in Communication and Journalism with a concentration in Public Relations. Prior to joining the plural i, Jones served as a public affairs intern at the U.S. Army Corps of Engineers in St. Paul, Minn.

Using a defined perspective and determined approach, the plural i provides counsel and communication services to a diverse mix of clients and industries. Established in 2011 by Eva Keiser, APR, the plural i is an integrated communications agency specializing in public relations, media relations, social media, content development, marketing communication and brand communication.

Driven by its founder’s inquisitive spirit and a passion for research, the plural i has the uncommon ability to uncover stories that resonate with the media, connect with influencers and motivate individuals to action.  Ideal for emerging and mid-size organizations, the agency utilizes the full spectrum of traditional and digital communication tools to deliver communication that connects individuals and brands to build relationships and drive results that matter.